Release date: 2005-05-01
Format: Web
Description: The Information Competence Website for Marketing provides a digital learning environment for students to learn at their own pace. Students develop the necessary critical thinking skills and business intelligence gathering techniques needed in today's information-driven society.
Subjects: Business - Marketing
Objective: This Website was created to teach undergraduate business students basic information competence skills and to provide a framework to introduce key marketing resources. Information literacy or information competence includes the practical skills involved in effective use of information technology and information resources, either print or electronic. An information literate person can: Determine information needs Locate and evaluate content Organize data into a logical format Understand the the ethical and legal implications of information Successfully communicate knowledge to an audience
Language(s): en
Time length to use it: 4-8 Hours
Open to international use: Yes
Geographical scope: International
Audience: Faculty
Address: Kennedy Library, San Luis Obispo, CA 93407